Big data is a pretty popular term, which is used to describe the huge amounts of information that is being recorded and stored by various systems. In case of Magento and eCommerce this can be order details, customer activity logs, traffic logs and so on.

It can play an important role in your business development, if you’ll find a way to properly collect, store and organize it. And this is one of the main problems of big data management and analysis - it is abundant, it is disorganized, sometimes stretched across multiple databases and services.

You need to collect the data from each source, unify it in an appropriate manner. This allows you to see correlations between different activities and data sets. You also need this info to be usable and understandable to your whole team, since you want your feedback to be diverse and your decisions to be based on maximal input.

Would it surprise you, if I told you that there is a tool that can cover all of these issues?

Meet DataDog

This service was specifically designed for IT teams, developers and operational managers that want to have full control and understanding of the information, which is being collected from their website.

That’s why we decided to integrate it with our service. Now you can have all of your Magento big data saved, stored and analyzed with the help of this great tool. DataDog offers a free package for 5 hosts. This means that you can start boosting your big data marketing today. Absolutely free of charge. Installation is simple and should only take minutes. 

Let’s take a closer look at the features they offer and the kind of functionality that can make all of the website data actually useful for your Magento-based business.

Integration

As we established before - it’s all about the ability to view and interpret info from various sources, preferably - in one place. This is what DataDog was made for - it fetches info from all of your various instruments, cloud providers, servers and databases and lets you interact with it in one place.

DataDog currently supports integration with 60 online services and tools, including MySQL, Amazon AWS, Apache Zookeeper, Redmine and others. You can integrate it with practically everything that is needed to run your Magento store.

Dashboards

This is the feature that will actually allow you to utilize all of these massive data sets. The beautiful thing is that it’s real-time. You can unite and modify your collective dashboard from various sources and have it track your website in real time.

You can also view the info in retrospective and analyze it, taking into account all of the represented data sets, which you included in your custom dashboard.

Search and Correlation

This is, subjectively, the best feature of the whole product. It allows you to combine different metrics from various channels and sources. This allows you to see what changes affected which metrics, in the context of your updates, code changes, etc.

This feature provides great flexibility and additional layer of stability to your business practices. It allows you to track every update on your website, through the prism of your system as a whole. It’s like ‘the butterfly effect’, but in this case, you will be able to track ‘the earthquake’ back to the specific ‘butterfly’ that caused it. Imagine the possibilities. 

MageCloud + DataDog

We think that this integration can boost the quality of our services and allow our users to better manage and upgrade their stores and products.

Both, MageCloud and DataDog, offer free service packages, which means that you can save a ton of time and money on setting up, analyzing and updating your online business.