Magento Connect Weekly: Advanced Search and Product Videos
We present the latest additions to Magento Connect that you’d want to check out. They’re fresh and have been introduced to the platform for the first time this week.
The extensions may not function according to your expectations since they’re new and might require some time to be properly updated. We still think that these extensions deserve your attention. Feel free to leave any feedback, if you’ve already dealt with these products. But before, be sure to check out our last week’s recap.
Magento Connect Weekly
Advanced Product Video
Price: $19.00
This extension allows you to provide more product information for your customers by introducing videos to product pages.
It’s not a secret that videos can greatly boost your conversions. There are many reasons for this: video offers a better visual representation of the products and allows users to actually see how the product is being used in real life. This adds more certainty and pushes visitors towards a conversion. It’s an alternative to brick and mortar stores for many online businesses, so you should definitely consider using product videos in your shop.
There are tons of great features in this extension that some of the other alternatives don’t have:
Easy installation
Mobile friendly
HTML5 support for uploaded files
Intuitive and simple video manager
Create video lists for products
Add Lightbox video popups to your product pages
Choose to enable or disable the carousel slider
And these are not all of the features. However, there’s one feature that we highly recommend not to use - autoplay. It’s clearly bad for user experience and may affect your bottom line.
With video marketing blowing up - this extension might be your great first step towards a fully integrated video marketing strategy. You don’t even have to make videos all the time - there are online reviews of products, videos by manufacturers, which you could easily use for your product pages. Try thinking out of the box with this.
SearchWonder Search Extension
Price: €99.00
This search extension for Magento offers extended search functionality for your online store. It has been known for a while that improved site search can greatly increase your conversions. A wonderful opportunity to give your bottom line a boost. Here are some of the features that make this extension a solid choice for your site search functionality:
Site search statistics
Ever wondered why people leave your site without purchasing? Stats from searches might provide some valuable insights about what people have been looking for.
Multilingual search
Especially great for stores that sell to an international audience.
Synonyms
A great feature that allows you to add search term synonyms and greatly improve search results. For example, provide search results for people looking at ‘laptops’, while their actual search term was ‘notebooks’.
Indexing and search on your server
This means that there are no 3rd parties involved and no additional monthly costs. Everything is done fast, as the extension runs on your server.
The list of features is pretty extensive and includes some standard ones, like auto-correct and instant search. This solution also comes at a great price.
Have we missed a great extension that has been added to Magento Connect this week? Let us know. Have you tried the extensions above? Share your feedback in the comments below!