Magento POS: Missing Piece in Omnichannel Retail System

A trustworthy partner is sometimes everything a business needs in order to succeed. Some businesses spend years finding the right partners and establishing the kind of relationship that is really beneficial to all parties.
That’s why we wanted to tell you more about ConnectPOS, which we recently partnered with. Maybe your business could grow and reach new heights with the help of this company. So how exactly can your growing business benefit from using their services?

What is omnichannel retail?

Omnichannel retail is the unification of all sales channels (online and brick-and-mortar stores) and everything in between that links them to create one view of the brand for the customers and one view of the business for the owner.

The benefits of omnichannel retail are many, especially in helping shop owners raise sales thanks to:

Availability: omnichannel system means you are available at many places so customers can shop easily when and where they want, so you stand a good chance of raising sales
Smoother shopping experience: customers don’t see channels - they only know and need to know that they are dealing with a brand. The unification of all sales channels will remove all the hurdles when they move from one channel to another, so they can have a better shopping experience and are more likely to come back
Better customer understanding: the big amount of customer data enables you to understand your customers better and trigger their buying behaviors more
In-time management: omnichannel system keeps the performance records of all channels in one place so you can have an overview of your business and know the details of each channel at the same time. If anything goes wrong, you can track down the reasons and act in time to improve the situation

Is Magento ready for omnichannel?

Omnichannel is the future of retail and of course, Magento is quick to adopt it. It has a big advantage of being on the market for a long time and already built an ecosystem with lots of extensions to enhance its e-commerce power and bridge any existing gaps between e-commerce and other components in a retail system, from Accounting, Shipping, Customer Support to Marketing and Reporting (all the extensions are available at Magento Marketplace). However, there’s still a missing piece in its ecosystem: a Magento Point Of Sale for brick-and-mortar stores that can connect smoothly with the rest.

How ConnectPOS can help complete your Magento system?

ConnectPOS is the high-speed Magento POS that can be easily installed on and connect to Magento using API. After successfully installed, it will start synchronizing the data between POS and Magento, to ensure the consistency among channels. What’s even greater? It does so in REAL TIME thanks to the latest technologies used: AngularJS, NodeJS, and WebSocket communication.

Also, thanks to the full synchronization between POS and Magento, ConnectPOS can identify existing customers and help them maintain their brand value when moving from online to offline channels. The new customers added in POS will be updated immediately to Magento, so you don’t have to worry if you miss out on anything.

Customer data is not the only that is synchronized fully - products, prices and promotions, too. The synchronized database enables omnichannel functions and elevates the traditional functions. For example, customers now can earn and spend their Rewards Points across their channels, buy Gift Cards online then redeem in store, place an order at home and pick up at store. In short, they can choose the most convenient way for them to shop.

In terms of store management, multi-warehouse inventory is the top problem that causes merchants headaches. Magento lets merchants manage stock at global level only (which means stock for all the stores). With a little help from a multi-warehouse inventory extension installed in Magento, you can have different warehouses and set stock level for each. ConnectPOS can then pull the information from Magento and will have separate stock for each brick-and-mortar stores accordingly.

To help merchants manage their business even better, ConnectPOS is equipped with 20+ reports that will let you know the performance of overall business as well as the performance of each store or even cashier. With all data in one place, it’s easier for you to track down the reasons and make decisions to improve the situation before it’s too late.

MageCloud and ConnectPOS have joined hands to provide a complete Magento solution for merchants like you, who operate both online and brick-and-mortar stores. The sales channels will be unified and synchronized in real time for a seamless shopping experience and easy multi-store management. We’re confident that our solution will help you embrace the omnichannel trend and make the most out of it.