HOME is where the heart is, but today, the PHONE is where the Heart is! This means cell phone has become something we can’t survive without. People interact with their phones in a very different way than they do with their PC’s. Mobile has not just revolutionized people’s lives but also the business. Consumers today are moving to mobile all around the globe. With the increasing number of people using mobile to connect with your business, it prepares you to market your products efficiently to mobile consumers on the devices they use.

The rise of mobile marketing is must for both online businesses and brick and mortar entrepreneurs. Mobile marketing refers to effectively targeting marketing campaigns to the mobile users. However, there are many businesses that find difficulty in keeping up with the consistently changing technology. It also becomes tough for them to find out what mobile marketing tips are trending. Well, to make the task simple for you, we have jotted down a list of top 10 mobile marketing techniques that are definitely going to accelerate business growth in the coming years. Let’s check out now.

Transitioning to a mobile friendly website

Currently, the concept of responsive design is in. This design layout automatically adjusts the layout and content of web page depending on the device type and screen size. However, while launching a new website, you must design it in a way that it keeps up with the constantly changing mobile technology.

Make sure that our website reads beautifully, whether accessed on a laptop, desktop, mobile phone or tablet. A mobile-friendly experience streamlines the checkout process. A mobile-friendly website gets consumers out the door as quick as possible with a bag in tow.

Encourage Mobile payments

Convenient and hurdle-free transactions are what every business should look up to. Mobile payments allow businesses to get things done smoothly. It makes easier both for the business and consumers to deal with any kind of promotional offer.

Besides, the risk of cash is reduced. Businesses, on the other hand, can save credit card fee. Mobile payment also promotes reduced time in the checkout process. Being able to pay via different payment modes will definitely let you stand out from your competitors.

Keep your mobile website easy to navigate

If your business has an app that is simple to browse, you will definitely acquire a huge consumer base. Mobile navigation means designing for a small screen size. It is important to limit mobile navigation to 4-8 items on the top level.

A top-of-page logo can also be included to keep it short. Besides, you should also consider that the content on your website does not take much time to download. This will increase the risk of losing potential customers. Inclusion of action-oriented CTA also makes the mobile website quite engaging.

Mobile social media

Undeniably smartphones have a huge impact on social media usage. Most people access social media on their mobile phones. This is the reason most of the social networks are rediscovering them for smaller screens. The successful marketing efforts are the one that reflects social platforms as presented through the mobile technology.

Mobile social media has the power to open up new channels of communication. The overall objective is to build a stronger relationship by attracting new customers. Combining social media with other mobile apps gives businesses extra agility.

Businesses should be assured that blog, newsletter and website content is easily accessible via social media accounts. This way, your Facebook, Twitter and LinkedIn networks can be easily accessed straight from mobile devices.

Google Mobile Ad Extension

By crafting mobile search ads, you can take advantage of Google’s effective mobile ad extensions that include features like mobile site links. These make it easier for mobile users to jump to specific pages without wasting their time all around the site.

Mobile site links are helpful in mobile marketing. It brings convenience for users on mobile devices. Using Google offers mobile ad extensions allow advertisers to post a discount offer or coupon beneath the ad. This might capture the attention of users.

Mobile friendly emails

This is a viable strategy to maximize email marketing success along with an expanded mobile presence. Email and email newsletters designed by you should be optimized for mobile.

While segmenting email lists, make sure that you can make them direct. A catchy and effective subject line also adds to the usability. When designing emails, a single-column layout should be used to eliminate the need for unnecessary scrolling or zooming. A font size greater than 13 should be kept to encourage readability.

Location-based mobile strategies

Geolocation allows consumers to use their devices while shopping for new products and services. The technology understands consumers in real time and offers relevant offers that not only improve shopping experience but also drive the customer to action. Geo-targeted data plays a huge role in reaching consumers with accuracy and then reap great results.

Go data driven

Mobile delivers a great amount of data and marketers need the most of insights. Marketers should make use of mobile analytics to understand mobile bounce rates, mobile website speed and pager per session. If the mobile bounce rate is higher than expected, you must find out the reasons. It is important to keep tracking the conversions because it could ultimately affect conversions and revenue.

Key Takeaway!

Mobile marketing is the wave of future. To optimize success, you must develop mobile marketing strategies that help in better understanding your customers and help in reaching them thoughtfully. These strategies will help drive engagement, acquire results and leave a positive impact on your brand.

With the above points, it has been made clear, how mobile marketing will help you achieve better brand positioning and drive targeted clients to your online business. Now, the ball is in your court. 

Which strategies are you going to adopt? Let us know in the comments section below.

Author bio: Jacob Colleen works as a mobile app developer at Webby Central, a renowned mobile app development company. His skills and knowledge in marketing and branding are trusted by many leading businesses. In the above post, he has shared top mobile app marketing strategies that are required for modern day mobile app marketing.