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The eCommerce has been expanding exponentially over recent years. But nowadays, experienced online buyers are looking not only for products but for a well-organized shopping experience. And even one small error therein can turn out to shopping cart abandonment.

That's why, while optimizing an eCommerce website, it’s important to avoid the mistakes, mentioned below to improve conversions, maximize your revenue and provide worthwhile shopping experience.

A trustworthy partner is sometimes everything a business needs in order to succeed. Some businesses spend years finding the right partners and establishing the kind of relationship that is really beneficial to all parties.

That’s why we wanted to tell you more about ConnectPOS, which we recently partnered with. Maybe your business could grow and reach new heights with the help of this company.  So how exactly can your growing business benefit from using their services? 

Guest post by Omnistar 

A referral program is one of the best things you can do for your eCommerce website. Not only will it increase your traffic, it can dramatically increase your sales.

Referral programs are effective because it utilizes the power of trust. With it, your customers can refer their family members and friends to your site. Since the customer is closed to them, the response is often better than having a customer service agent cold call someone.

Previously we shared a handy overview of summer must-attend Magento events. But summer is packed with lots of digital marketing events as well and if you want to stay on track with the latest trends, updates, tactics, and technologies, we highly recommend you to attend at least some of them.

And the icing on the cake...They take place in different amazing places in the world you will enjoy definitely.

Although some of the biggest Magento events of 2018 have already taken place, there are still tons of great opportunities to meet Magento professionals and learn about Magento and Magento 2. This platform has one of the best communities in eCommerce and that’s why its calendar is full of conferences and meetups for Magento enthusiasts and specialists to attend.  

Check out some of the hottest Magento events that are coming this summer. Find out where you can catch up on the latest Magento developments and community activities.

Guest post by NEKLO 

You won’t find difficult terms and buzzwords in this article - you will find how to make your online shop more attractive for visitors. Shop owners make an enormous amount of mistakes of any kind. Sometimes they are obvious, sometimes they are not. Here you will discover the list of things to pay attention to and learn how to turn design mistakes into customer magnets.

What is a UX design at all and what constituents of UX you should consider to increase your sales? 

Previously, we presented to our readers Magento in facts and figures, trying to find out why Magento is to be chosen.

At any rate, for whatever reasons, it is fact that  top world brands have chosen Magento for a reason. With more than 150,000 developers and over 250,000 live merchants, Magento platform is likely to be the most popular commerce platform in the world.

In this post we take a look at some of the big-name retails, from both B2C and B2B sectors, who have picked Magento as their E-commerce platform. Some of the stores have been built in-house, but the majority of them have been built by agencies in the UK or US.

Let's have a look at examples of well designed Magento stores. Believe, these brands need no introduction. 

Guest post by NimbusHosting  

With all the furor over cybersecurity and GDPR, it is perhaps, unsurprising, that Google has finally decided to make an attempt at increasing their security standards. For a number of years now they have been encouraging website owners to invest in SSL certificates. SSL stands for Secure Socket Layer and essentially, what it does is allow a website to be accessed over HTTPS, which encrypts the information between a visitor and the web server. If you think of the information you enter into your browser as crossing a bridge – then an SSL certificate adds an extra fence around this metaphorical bridge, making the passage of data far safer.

There are lots of metrics that are important for e-commerce. Traffic, subscribers, conversions, social media reach, on-site engagement, customer loyalty - the list goes on!
It’s enough to make your head spin! But what if you had to pick just four key KPIs? In this post, we want to take a look at the most vital metrics for e-commerce stores.