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As Christmas inches closer, the case of visualizing a hefty, rotund, and philanthropic snowman in our well-wishers magnifies. We somehow try to discover the Santa-figure in those who at minimal best try to make us happy. If you happen to own an e-commerce store, here is a monumental chance for you to act as a man draped in red Santa Suit, distributing crescents on the faces of kids and in generality, everyone. The particular portrayal would not only add details to your brand and business values but would also give a prolific bar to your sale chart this year.

Guest post by Firebear Studio 

In the following post, you will find an ultimate guide to Magento 2 import and export. We describe various backend processes and tell how to improve them achieving absolutely new functionality. The article is divided into the following sections:

• Product Export

• Product Import

• Tier Price Import

• Configurable Product Import

• Product Stock Import/Update

• Improved Import/Export
  

Not long ago we have launched a new category on our blog — CHECKLIST of the most common mistakes that you should take into consideration when launching / while running your online store.

Our CHECKLIST #1 related to HTTPS issues you can find here. 

CHECKLIST #2 is devoted to Robots.txt problem points. In our previous post — Robots.txt Guide, we explain how essential is to understand the importance of robots.txt file and learn how to check whether you’re using it correctly.

Now, we are pleased to share our new step-by-step video tutorial series on the topic. 

Guest post by Glew.io 

Gone are the days when customers did their shopping just one way – in a brick and mortar store, most likely in the same neighborhood where they live. Now, customers can buy what they want, when they want it, in whatever manner they choose. From the phone that you have in your pocket, to the tablet in your bag, to the computer on your desk, and of course, to the storefront in your neighborhood, you have more ways to shop than ever before.

The whole point of omnichannel selling is to be able to reach customers wherever they are, on your Magento website, on social media pages, or in your store, and to create a seamless customer experience for them no matter how they choose to engage with your business. Consider current shopper behavior – a consumer may go into your brick and mortar store to buy, purchase products online, or search and buy on their phone or tablet. However your customers interact with your company, it’s important that you provide them with a positive and consistent experience.

Guest post by Detectify 

5 tips that will get you up to speed

Magento is used to power more than 250,000 web stores worldwide, handling over $100 billion annually. It is one of the most popular e-commerce platforms out there, which also makes it a lucrative target for hackers.

That does not mean that Magento is less secure than their competitors. In fact, they are known to be pretty good at security. Despite this, it is certainly time for web store owners to start caring about security.

Due to the increased attention to security in media, trust has become even more crucial than before. Your customers need to feel confident that you will protect their data if they share their payment details with you.

However, there is no need to feel overwhelmed. Security does not need to be that hard! Here come five tips to help you get started.

Guest post by PotatoCommerce 

The Magento 2 platform is less resource-consuming, much faster and optimized than Magento 1. There have been so many new features implemented in the new version. Now Magento 2 provides support for Varnish, Redis, Less and Nginx as well as full page caching out of the box.

Our MageCloud team has been working with eCommerce clients for up to 10 years and every time we face the similar issues in the area. So, we decided to add a new category to our blog – CHECKLIST for eCommerce Website of the most common mistakes that you should take into consideration when launching/while running your online business.

Let's start with a number one pain point – URL in the address bar and its behind-the-scenes issues such as HTTPS over SSL and 301 redirects.

For sure, you have repeatedly paid attention that some websites begin with “http://” and others begin with “https://” with neighboring green padlock. Thus, you have seen the end result of the SSL certificate. 

So, what is HTTPS over SSL and why it's so important? Let us get all this straightened out.

Magento 2 is the next generation of the popular eCommerce platform. Among the main features of it is improved performance as compared to M1.

Indeed M2 comes with Full Page Cache in a free Community Edition.  M1 has it in Enterprise version only.

But still we see lots of slow Magento 2 complains. How to fix it? Below I will give you 7 ways to boost M2 performance.