Blog: fashion

New York, London, Milan, Paris... September is hot fashion week season, so we decided to focus on fashion ecommerce this time.

The global fashion industry value represents 2% of the global Gross Domestic Product and amounts to an estimated $3 trillion. Apparel being classified by the World Bank in the broader category of manufacturing, represented 15% of the global GDP in 2016.

Thought, a decade ago, there was skepticism at the idea of selling clothes online, currently, apparel is one of the biggest growth stories on the product-based side of the digital commerce universe. If it were a country, it would represent the seventh-largest economy in the world. 

eCommerce has shifted fashion industry from strictly brick-and-mortar space to a more mobile and social media-friendly one, which has opened up in applications of AI in fashion that may help to mold the future of the customer experience.