Blog: marketing automation

You’ve probably been hearing this for a while. 

Marketing Automation is the solution to every small or bigger business that is struggling with the infinite marketing workflow.

Over the last decade, marketing technology has evolved in accordance with the needs of the marketers. And two of the main pain points each marketer is facing are lack of time and multitasking.

Marketing Automation aims to simplify the overcomplicated processes, release some pressure from their already packed calendar and build a cost-effective marketing strategy. To further understand this let's take a quick look at the benefits of Marketing Automation for your eCommerce business!