Blog: omnichannel

Guest post by Competera

In 2018, E-Commerce Sales made up almost 12% of global retail sales, and its growth is projected to reach a staggering 17.5% in 2021. As online shopping becomes more popular and widespread, sellers engage in fierce competition for the customer’s attention. Today we are taking a look at must-have e-tailers’ munition to win the battle for traffic and conversion.

Guest post by Glew.io 

Gone are the days when customers did their shopping just one way – in a brick and mortar store, most likely in the same neighborhood where they live. Now, customers can buy what they want, when they want it, in whatever manner they choose. From the phone that you have in your pocket, to the tablet in your bag, to the computer on your desk, and of course, to the storefront in your neighborhood, you have more ways to shop than ever before.

The whole point of omnichannel selling is to be able to reach customers wherever they are, on your Magento website, on social media pages, or in your store, and to create a seamless customer experience for them no matter how they choose to engage with your business. Consider current shopper behavior – a consumer may go into your brick and mortar store to buy, purchase products online, or search and buy on their phone or tablet. However your customers interact with your company, it’s important that you provide them with a positive and consistent experience.