Blog: page load speed

While there are a number of factors that are involved with building brand recognition and achieving high conversion rates, great performance is universally regarded as one of the most important factors.

Virtually every study conducted on the subject cites decreasing tolerance of end-users for websites which don't perform well. There's simply no doubt that customers will not wait for a website to load, or for an app to function well.

Just as good performance has become required for optimal end-user experience, poor performance conveys to users a lack of sophistication and service capability.

Why Should You Care About Page Load Speed?

Page load speed is an important factor that directly affects various KPIs of your business. Despite it being one of the most important elements for visitors, some business owners still underestimate its role and impact on user experience. Your page load speed can affect your eCommerce business in various ways:

  Better page load speed can increase your conversion rate.

  A boost to your page load speed can affect your SEO.

  Good page load speed can delight your visitors.

There are plenty of studies on page load speed and it’s well established that an optimal speed for loading a page is around 2 seconds. There are various tools, which can help you analyze your site's speediness, the two most prominent ones are Pingdom Tools and Google’s PageSpeed Insights. 

For Magento eCommerce store owners, page load speed is even more important due to the incredible amount of competition and available vendors online. If you’re not selling a unique product or offer a unique price that can’t be matched by your competitors then making your visitors’ online experience as smooth as possible should become one of your goals. Modern visitor’s attention span is short and you better not waste the screen time that you have in front of your customers on loading your website’s page. Otherwise they will be off checking out your competition.