Blog: strategy

Affiliate marketing is necessary for you to move toward higher sales and better brand awareness. Guys from Refersion prefer the term influencer marketing because it more clearly represents the core of what they do: help you introduce your brand through your representatives. What form your affiliate program takes will depend upon your industry, your expectations, and the resources you’re starting from. Define your goals and benchmark your progress to gauge your success at every level. 

It would not be an exaggeration if I say that the era of online trading has already come. Yes, we still see supermarkets of electronic equipment, boutiques with exquisite clothes, furniture stores... But it is more difficult to meet a buyer who at least once in his life did not use the services of an online store. And the number of buyers in the field of eCommerce will grow.

There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.

The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.