Top 3 Magento Extensions Retailers Need to Succeed in 2015
Magento is a great software for online retailers of any size and its extensions make it work so seamlessly. Today we’re going to jump into the top three Magento extensions and learn how they can help online retailers exceed their 2015 expectations. They go into three of the most important aspects of eCommerce: pricing, customer service, and loyalty.
Wiser
To put it simply, finding the right price in online retail is tricky. It’s hard to keep up with the market, competitors, and demand changes. Luckily, Wiser’s flagship product, WisePricer, makes all of that possible. Repricing in online retail is more necessary than ever because of its extremely competitive landscape. Since Amazon is known to change their prices of their items every 10-15 minutes, dynamic pricing is the only way to keep up. Wiser’s Magento extension makes it possible to monitor competitor pricing in real-time, update prices to keep up, and set dynamic pricing rules to stay ahead in any business strategy.
Have more than one store? No problem! Wiser allows retailers to manage prices for multiple stores in a consolidated place to keep track of key metrics. Pricing improvements come down to awareness of the competitive landscape, automated repricing, and data analysis with in-depth reports. Make a positive impact on your sales and profit, and measure the success of pricing rules compared to the competition.
Learn more about Wiser’s Magento extension here.
Olark Live Chat
There’s no reason that brick and mortar retailers should have all the fun when it comes to having helpful employees on hand at all times. Nearly a third (30%) expect live chat to be an option when contacting a company, and 73% of live chat users were "extremely satisfied" or "satisfied" with the experience they had.
Olark’s extension has the potential to make cross-sells effortless. It’s like having a helpful associate right there to help you when you need it most. There’s no need to get lost in an online store when you could chat with an employee and get help right away. But it doesn’t have to stop there. Chatters can also make product recommendations and increase average order value by coming through at the best time to offer add-ons and enhance products a shopper already has in their cart.
Learn more about Olark’s Magento extension here.
Sweet Tooth Rewards
Getting shoppers to check out is good, but getting them to do it over and over again is even better. Building loyalty should be the goal of all online retailers, and Sweet Tooth’s extension aims to make that a reality. After all, returning customers spend 67% more than first time customers. The way that Sweet Tooth makes this possible is by providing a platform that allows retailers to customize the reward experience offered to shoppers through their website. Sweet Tooth makes it possible for retailers to adjust rewards based on SKU, brand, price, profit, subtotal, order quantity, and more.
Learn more about Sweet Tooth's Magento extension here.
No matter what you’re selling, it’s always important to keep pricing, customer service, and loyalty in mind. With a marketplace full of competitors, retailers need to price their products competitively and profitably. To excel further in the race against brick and mortar retailers, online retailers need to boost their customer service abilities. And loyalty can boost sales and profits by capitalizing on existing customer relationships.
These three Magento extensions are extremely beneficial for any online retailer to have in their selling arsenal. Whether they are helping you keep up with the competition’s prices, giving you the ability to quickly answer customer questions, or building a loyal following, these three extensions can vastly improve key metrics for online retailers.
What Magento extensions have been most effective for your online business?
About Wiser
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.
Wiser’s flagship product is WisePricer, full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.