Forms are essential for lead generation. In fact, they're essential for most of the customer acquisition efforts. It's pretty obvious and doesn't require that much explaining. You have newsletters, you have mailing lists for specific offers, etc. And for most of these people signed up through a form, in one way or another. 

And that's why it's unfortunate that Magento, by default, doesn't have that much functionality when it comes to creating custom forms for your users. Be that a pop up form on your blog or a sign up form in a sidebar - there isn't much you can do to make it work. That's even more true, if you're not a tech person. 

Fortunately, there are tons of great Magento extensions that can help you create amazing forms for your promotions, deals and other lead generation efforts. We wanted to highlight and review some of the most popular Magento form builders that can work for any type of Magento store and eCommerce niche. 

Form Builder by Ghuwad

Let's get some things straight. In terms of documentation and certain functionality - this is not the best extension on the list. However, in terms of features and their correlation to the price (it's free) - this is a very solid open-source solution. Some of it's notable features include: 

Surveys

Can also work as a great survey creation tool

Flexible

There is no limit on the number of forms

Formats

Supports a great variety of field types: radio, checkbox, etc. 

Form Builder by MageMe

One of the best paid form builders out there, with a great price/quality ratio. The developers of this extension were also some of the first to release this type of extension for Magento 2, which is also available for purchase. Apart from great UI, it offers some very valuable features: 

Design

Some basic design features are already included 

Conditions

This extension offers conditional logic for form fields and their behavior 

Interactive

It allows you to easily analyze and even respond to form submissions

Form Builder by NextBits

Another great paid solution that is even more affordable than the previously introduced extension. It's very reliable, easy to install and maintain. It's also very light on your site's resources. Some of the prominent features include: 

Widget

Allows you to easily add forms to any static page on your website

Email

Allows you to setup email notifications for admins and clients

Moderation

Allows you to approve results and/or make them public

Ves Form Builder

Another paid form builder with some great features that make it a good choice for store managers without development background. It's also available for Magento 2. Features that, we think, make it stand out: 

Drag and Drop

Allows you to easily create forms on the go with simple drag and drop menu options

Visual Feedback

When you create an element for your form, you can see the results right away as they're being visually displayed for your convenience 

Fully Responsive

It will look great on your mobile-friendly website 

SmartFormer by Itoris

This is the most expensive solution on the list. We do think that the high price is not exactly justifiable, compared to other solutions on this list. However, it has some really great features that can help you build better forms a lot more efficiently.

Export

Collect and transfer data from your forms

Integrated Editors

PHP, JS, CSS and HTML for smoother coding

Visual Editor

Allows you to easily tweak your forms with just visual tools, without the need to mess with the code

Form Builder by Amasty

This product is a great example of what an experienced development company can create, when they know what their customers are looking for. Our partners at Amasty have created a great form builder with some nice features. Although, it is on the pricier side, we're pretty sure that you'll be able to appreciate all of its great functionality: 

Combine Forms

Display a number of forms on the same page 

Support

With this extension you get 6 month of free support and additional discount on future purchases

Customization

A healthy selection of customization options for practically every feature of this extension

Did we miss a great extension in this category? Let us know in the comments below!