VR is a relatively new technology that's steadily going over the 'early-adopters' stage with sales reaching millions. Technological giants like Sony, Facebook and HTC are actively trying to increase their share on the market that has a significant potential. This means that more and more potential clients are being introduced to VR. Apart from being interested in various forms of VR entertainment, these people may also be susceptible to various forms of advertising and promotions through this medium. Big companies already explore this medium with some success. 

One downside that's currently present with VR is the cost of implementation. A successful marketing product that utilizes VR costs a lot. For medium and small businesses VR is out of the itinerary, simply because it's too taxing on marketing budgets. But if you're working on long-term planning for your business, VR is a technology that can't be overlooked. And just like with any mass market tech, at a certain point, it will become affordable for more businesses. Given the possible implementations, a successful VR marketing tactic can really set you apart from your competitors. VR marketing is going to be cheaper within the next couple of years. All of the available free development products out there make this a very realistic possibility. 

In this article we'll review some of the important facts that make VR marketing a very tempting opportunity that you can't ignore. It also provides some validation for your marketing bosses, who aren't convinced about the potential value of VR technology for your business.