Guest post by Competera

In 2018, E-Commerce Sales made up almost 12% of global retail sales, and its growth is projected to reach a staggering 17.5% in 2021. As online shopping becomes more popular and widespread, sellers engage in fierce competition for the customer’s attention. Today we are taking a look at must-have e-tailers’ munition to win the battle for traffic and conversion.

Data, data, data everywhere but not a bit to use. Well, that’s not true, but it’s partially correct. Businesses have plenty of data to understand their customer needs, but with so much data it’s hard to determine what is useful or not. Digesting and analyzing the data your business collects can be the difference between success or failure. Breaking the data into channels first can help simplify the process and allow your teams to draw better conclusions. Let’s take a look at the three most common channels.

There are tons of great eCommerce technologies that people often dismiss. Maybe they’re simply used to the products and ideas that already work. Sometimes they’re simply unaware that a particular technology exists or is even available. There are tons of great software products out there that can greatly improve the performance of your store and its conversion rates, as well as its lead generation potential. 

Some of these are on the rise, others are already well established. We’ve gathered a list of products, which store owners and eCommerce professionals can adopt for their business. These products represent the up and coming eCommerce tech trends that your business needs to test drive. This list also points to some of the under-appreciated technologies and tools. It’s worth trying them out to learn whether they really work for your particular business in 2016.