Big data is a pretty popular term, which is used to describe the huge amounts of information that is being recorded and stored by various systems. In case of Magento and eCommerce this can be order details, customer activity logs, traffic logs and so on.

It can play an important role in your business development, if you’ll find a way to properly collect, store and organize it. And this is one of the main problems of big data management and analysis - it is abundant, it is disorganized, sometimes stretched across multiple databases and services.

You need to collect the data from each source, unify it in an appropriate manner. This allows you to see correlations between different activities and data sets. You also need this info to be usable and understandable to your whole team, since you want your feedback to be diverse and your decisions to be based on maximal input.

Would it surprise you, if I told you that there is a tool that can cover all of these issues?