Affiliate marketing is necessary for you to move toward higher sales and better brand awareness. Guys from Refersion prefer the term influencer marketing because it more clearly represents the core of what they do: help you introduce your brand through your representatives. What form your affiliate program takes will depend upon your industry, your expectations, and the resources you’re starting from. Define your goals and benchmark your progress to gauge your success at every level. 

Magento has the best community out of all of the eCommerce platforms: it's very active, enthusiastic and is driven by professional and dedicated people. It's pretty hard to follow all of the stuff that is happening within the community and go through all of the clutter that sometimes prevails online. 

That's why we compiled a list of Magento influencers (it's subjective), who play an important role in the community, share informative updates about Magento and Magento 2 or simply have valuable Magento development tips to share with you. The list is in no particular order. It should also be useful for people, who are new to Magento and want to quickly get up to date with what's going on in the world of eCommerce.