Yes, you read the title right. Now let us explain. If you follow our blog, you probably know that we review Magento extensions all the time. It's part of our marketplace and the product that we offer. That's why we go through a lot of extensions. Some are just reviewed, others used and implemented in stores, running through MageCloud.

This inevitably means that we look through a lot of websites/companies that offer Magento extensions: some are examined through Magento Connect; others - through the developers' websites, where you can also purchase the particular extension. So we have a large pool of websites/companies to compare from a customer's point of view.

And to be honest, a lot of times, it seems like the developers are not interested in selling the extension. We're not even talking about any competitive functionality. The way the extensions are presented to potential customers makes them less appealing. This could also be extended to any other Magento-related products, like themes. And that's why it seems that the devs are intentionally trying to hinder their sales with their sloppy attitude to product display and information. It's like they're trying to get less sales for their products.

So in this post, we'll review some of the common things that you can do to make your extensions LESS appealing. Of course, these are the things that you should NOT do, if you want to increase your sales. This post should help developers provide detailed/informative and appealing product info, which will convert more visitors into buyers.