This post was written by Jim from Moogento.com  - they make extensions designed to help in the real world of eCommerce, connecting offline and online brand identities.

It’s too easy to focus on the direct profit per product and follow a simple ‘let’s increase sales’ mantra on the path to increased revenue. But if you’re already generating some impressive sales figures - this may be not as effective, as focusing on the customers you already have (or soon will have).

Let’s take a look at the customer acquisition cycle for your product.