You’ve probably been hearing this for a while. 

Marketing Automation is the solution to every small or bigger business that is struggling with the infinite marketing workflow.

Over the last decade, marketing technology has evolved in accordance with the needs of the marketers. And two of the main pain points each marketer is facing are lack of time and multitasking.

Marketing Automation aims to simplify the overcomplicated processes, release some pressure from their already packed calendar and build a cost-effective marketing strategy. To further understand this let's take a quick look at the benefits of Marketing Automation for your eCommerce business! 

There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.

The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.

Amazon turns 25 years old this year, and the e-commerce giant already commands over 37% of the online sales market. Within three years, estimates put that figure at 50%. While your online venture probably won't reach these heights, this is a massive market with plenty of room for new entry and growth.

It's fast-moving, though. It's not enough anymore to just offer up your wares on a static web page and hope that someone comes along to enter their payment information. The company's that survive and thrive in the online space are those that continue to innovate and expand.

One of the ways that you can do this is to offer more products and services to current and potential customers. You can accomplish this through a systematic program of upselling and cross-selling.

May 21-22, 2019
LONDON, UK

SMX is a conference created by marketers just for marketers and thus can't be missed by serious marketers. It’s a gathering of some of the biggest names in the industry to share the latest techniques, updates, and technologies to help you achieve more in your online marketing. 

You definitely should attend this event to listen and learn from some of the world’s top experts. If you’re planning a visit, don’t forget to make use of our MageCloud special 15% discount code below. 

Guest post by TemplateMonster 

Living nowadays, you can’t deny that digital progress develops every day. Every single season, modern technologies become even more creator-friendly. For these simple reasons, these days, building a top-notch website is as easy as falling off a horse. As a result, website creation becomes an absolutely code-free process. Nowadays, you won’t need to have any special skills to manage the desired website and that’s pretty cool! However, there are so many voguish design elements and trendy functions… So, how can you choose between them?

As you can see, new web design trends appear every month and I bet you don’t need all of them! In this post, I selected the most lucrative UI components and website features from top-rated Magento themes. All of them were designed for Magento-based online projects, so let’s see how you can improve your website.

Before we get started, let me say that many of my personal tips would work for all the platforms. So what are the main points to take care of? Let’s see!

Guest post by Magneto

When we start an eCommerce business and going to unveil an eCommerce website soon, we used to dream a good return over our investments of time, money, and tons of resources. We assume some sizable amount of traffic, the high rate of conversion, and a lot of revenue.

Unfortunately, all dreams are never converted into reality unless you have completed enough groundwork for it. When you apply many wise advise available on the web, you miss a key fact to realize before initiating a single step ahead.

If you are concerned with eCommerce business and you want to stay on track on the latest trends, updates, tactics and technologies, you need to learn from the brightest minds in the industry. 

And nothing can help you do this better than offline conferences and events, where you can get new ideas, share your own experience, meet like-minded people and establish beneficial contacts. Combine networking and learning, and you’ll be already one step ahead of the competition in devising your new online strategies.

And the icing on the cake...They take place in different amazing places in the world you will enjoy definitely. 

What is the best time to send email? This is the question email marketing experts get a lot. 

Getting your timing right is critical because it heavily impacts the open rate, which impacts click-throughs, which impacts traffic, which impacts conversions.

It’s all about getting that first domino to fall. Do that and the rest should fall into place.

There is no answer to the question. But let me pose another one: 

Does definitive best time to send exist? 
— No, it doesn’t.

No matter the size or primary audience for your eCommerce website, chances are that mobile sales are an important part of your revenue stream. According to studies, 55% of today’s eCommerce traffic goes through mobile. This goes to show how predominant and accessible current smartphone and iOS devices have become.

It also poses an important question in terms of Magento optimization for more eCommerce sales through mobile. With that in mind, let’s take a look at several guidelines and tips which can help you boost your Magento sales originating through mobile with ease. These can be implemented both in mobile site optimization as well as e-commerce application design efforts.

Guest post by TemplateMonster   

Without a doubt, November brings a lot of things to cheer you up. Among them, there is Black Friday. Well, can you name at least one person who doesn’t like this sales season? This is a long-awaited time when you can finally buy the desired items without overrunning the budget. What’s more, when Black Friday is over, there’s Cyber Monday to continue shopping. It’s an extremely hop time both for customers and shops’ owners, which means you definitely should stand out from the crowd. To say more, November is the time when everyone starts their Christmas preparations. Obviously, there are always competitors and it doesn’t matter which business niche we are talking about. 

That’s why I recommend you to start working on your blog right now!