While there are a number of factors that are involved with building brand recognition and achieving high conversion rates, great performance is universally regarded as one of the most important factors.

Virtually every study conducted on the subject cites decreasing tolerance of end-users for websites which don't perform well. There's simply no doubt that customers will not wait for a website to load, or for an app to function well.

Just as good performance has become required for optimal end-user experience, poor performance conveys to users a lack of sophistication and service capability.

Guest post by FME Extensions 

Considering the perks of ideal web store functionalities, we will discuss how important is the checkout page’s performance. Of course, the model "more visitors - more sales" works, but what if your store is being visited by millions of people out there but your conversion rate is considerably low?

Well, the reasons that contribute to a lower conversion rate are countless, but one of them is the poor and inappropriate design of the checkout page. Bringing visitors to your store, and making them navigate through different processes requires a lot of efforts. But, all this goes in vain when they leave the store without purchasing the products they need.

Boo! It's the end of October which means that Halloween is upon us! Are you ready for some pumpkin smashing? And what about prices smashing?

Use the following coupon codes from Magento providers and enjoy the Holiday Season!

Guest post by Codilar 

Selecting the right eCommerce platform to take your business to the online world plays a substantial role in the success of a business. Leading the business as per estimated plan and strategy is only possible if the right e-commerce platform that has essential and advanced features is chosen. Only the right platform can deliver estimated growth and beyond.

This article will provide details about major differences between Magento and Shopify. Check this post to find out a detailed comparison between the most prominent eCommerce platforms.

Having recognized how essential a blog is for any online business, it is a small surprise that online retailers are hunting after the experienced third-party development teams to assist them with blog modules integration into their eCommerce platforms. 

If you're running Magento store, full-featured Magento blog extensions can vastly facilitate your web store efficiency since you can always tailor your blog content on the go, in line with modern eCommerce trends and latest customer needs.

Here is the ultimate list of the most efficient digital solutions to bolster your blog functionality.

Not that long ago we announced the launch of the new Magento 2 themes available to install while using MageCloud, but we had a closer look at Magento 2.1 themes.

Now we would like to present to our readers our new Magento 2.2 themes. Let's find out more about their features.

You can easily launch a small online business. And you may be offering products or services that you know consumers will need and want. But nothing really happens until those sales start coming in.

How much thought have you given to marketing your business? Chances are, if you are a small business owner, you are not a marketer. And you may not have the budget to employ one.

So, here are some tips for “down and dirty” cheap marketing strategies that will get you off the ground. They will require some work on your part, and perhaps some inexpensive outside help, but you can do this.

Here we go.

One of the top-selling eCommerce platforms, Magento is the first choice amongst eCommerce merchants. All giant names in the industry like Nike, MotherCare and Bazaar are on Magento. Magento comes with top of the line functionality that can also be improved further with the help of some powerful Magento extensions. With a whole gamut of extensions, Magento helps in customizing your website in line with the particular business requirements.

Magento constitutes a collection of extensions that help in adding extra functionality that you might be looking for on an eCommerce website. Whether it is about tracking sales or looking to make checkout simple and straightforward, Magento offers extensions that can better help manage your online business. Let’s take a look:

Magento platform has one of the best communities in eCommerce and that’s why its calendar is full of conferences and meetups for Magento enthusiasts and specialists to attend. 

To keep pace with the hottest trends, you need to learn from the brightest minds in the industry. And nothing can help you do this better than offline conferences and events, where you can get new ideas, share your own experience, meet like-minded people and establish beneficial contacts.