Blog: conversions

Is your Magento online store optimized? 

No matter how well optimized your website is, there’s still likely to be some issues that need to be addressed.

These can include technical SEO issues, duplicate content, slow page speed, broken links, or anything else that could be preventing your website from getting all the traffic (and conversions accordingly) it deserves.

Below, you will find the video tutorial by our CEO, Paul, showing how to check and recheck Magento online store for the most common SEO issues, as well as how to fix them.

As his business grew, he opened 15 more locations which later became a part of Macy’s. Many now consider Wanamaker a pioneer of marketing.

Here’s an interesting quote from him about advertising at the time, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

Nowadays, thanks to the readily-available tools for marketing experimentation, we don’t have that problem. Through the likes of A/B testing, we can measure the effect of marketing and conversion rate optimization methods precisely. A/B testing can help you test design elements, copy and more to improve user experience and make more sales.

Orange? Blue? Green? Which one of as many as 10 million colors the human eye can detect is your favorite one? 
You can tell a lot about a person by their favorite color and you can tell a lot about an online store by the colors used thereon as well. 

There are lots of metrics that are important for e-commerce. Traffic, subscribers, conversions, social media reach, on-site engagement, customer loyalty - the list goes on!
It’s enough to make your head spin! But what if you had to pick just four key KPIs? In this post, we want to take a look at the most vital metrics for e-commerce stores.